Building and developing an employee experience strategy encourages collaboration, productivity, creativity, engagement, retention and talent acquisition.


The global pandemic that is persisting continues to dramatically change work organization. Companies that will emerge as winners and that will withstand this challenging period, will standout by the quality of their employee experience.

“Employee experience is a mindset,” says Luc Hanna, Director, Talent Management at Willis Towers Watson and recognized for their high-performance employee experience (HPEX) approach. He asks his clients an important question: “What experience do you want to offer to your employees?”

Employees are more and more demanding in terms of the quality of life at work and in the progression of their careers, says Luc Hanna. With the current labor shortage, there are many career opportunities in the job market for dissatisfied employees.

Luc Hanna confirms that creating an employee experience strategy first requires the commitment of senior management and a good corporate culture that is well defined.

Willis Towers Watson’s research confirms that companies that have an employee experience strategy are also more profitable and successful.

Louise Bourget, Consultant in Human Resources and Organizational Development and specialized in employee experience for more than 10 years, advocates a structured approach to implementing an engaging and effective employee experience strategy by creating the approach AME :

Align – provide direction and an inspiring vision.

Mobilize – engine of employee experience.

Listen (Écoute) – an essential condition for success.

With her expertise in implementing employee experience strategies with senior management, she concludes that:

“Listening is the key to successfully implementing a winning employee experience strategy. “

Louise Bourget’s research indicates that in 2021, 76% of companies are interested in implementing an employee experience strategy and recognizes it’s importance.

Surveys and research confirms the benefits of an employee experience strategy:

→ Reduced employee turnover

→ Reduction in absenteeism and sick leave

→ Increase an employee motivation and productivity

→ Improved talent attraction and retention rate

The costs of implementing an employee experience strategy are minimal and the return on investment high. The time required varies between 3 months and 9 months depending on the size of the business. What is required first is the commitment and engagement of top management!

Companies that invest in an employee experience program will ensure growth and be immune to the upheavals of the labor market. They will also be better equipped and positioned to manage the realities of teleworking and the hybrid mode.

With all the benefits that represent implementing an employee experience strategy, what are businesses waiting for to integrate such a program ?

Stefanie Rochford, CHRP, CRHA


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